Digital marketing is the marketing of products or services using digital technologies on the Internet, including through mobile phones Apps, using display advertising, and any other digital mediums.
Running an e-commerce store isn’t simple in any way. If you secretly believe in the classic cliché ‘If you build it, they will come’ you’re going to be very disappointed. Whilst building it is very important, when ‘they will come’ is entirely down to your efforts and dedication. In other words, simply having an e-commerce…
Are QR Codes really that important? They’ve been around long for quite some time and haven’t been replaced by anything – and you are likely to find them on almost everything that you purchase these days. This must mean something. Are QR Codes so embedded in our everyday that they have become second nature? What…
As 2020 begins, so will a lot of new businesses! As ever, a key consideration for every company will be their web presence. And if you’re just starting out in business you will want to be thinking about the kind of website you want to represent your project. The majority of business owners will set…
Yes, we know that you thought you were done with homework, but here we are, well into adulthood, doing precisely that – more homework. In the world of marketing, or at least the successful kind, experts in the field love to rely on pure data in order to devise a strategy that will ultimately help…
Whether your main stream of digital content marketing is through blogging, podcasts or social media campaigns, if you don’t know your audience, you’re wasting time, money and working hours. It can be easy to think that just because you produce content geared toward your industry, that anyone with an interest in that industry will be engaged. That…
As a business owner, how important do you think a domain name is? Do you consider it to be irrelevant compared to high-quality service? If so, you couldn’t be more wrong. A domain name plays a pretty important role in your brand’s image (who would have guessed?). Choosing a domain name isn’t like choosing your…
What is E-Commerce E-Commerce or Electronics Commerce is a methodology of modern business, which addresses the need of business organizations, vendors and customers to reduce cost and improve the quality of goods and services while increasing the speed of delivery. E-commerce refers to the paperless exchange of business information using the following ways: Electronic Data…