Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

SEO

SEARCH ENGINE OPTIMIZATION

Introduction to SEO “SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines“. SEO is part of the broader topic of Search Engine Marketing (SEM), a term used to describe all marketing strategies for search. SEM entails both organic and…