Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
Running an e-commerce store isn’t simple in any way. If you secretly believe in the classic cliché ‘If you build it, they will come’ you’re going to be very disappointed. Whilst building it is very important, when ‘they will come’ is entirely down to your efforts and dedication. In other words, simply having an e-commerce…
It doesn’t matter what your business is or how it is organised — you need SEO. In 2020, 93% of all web traffic goes through search engines, and of that, more than 90% is served by Google. What’s more, 75% of web users never scroll past the first page of search results, meaning it is…
As a business owner, how important do you think a domain name is? Do you consider it to be irrelevant compared to high-quality service? If so, you couldn’t be more wrong. A domain name plays a pretty important role in your brand’s image (who would have guessed?). Choosing a domain name isn’t like choosing your…
Introduction to SEO “SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines“. SEO is part of the broader topic of Search Engine Marketing (SEM), a term used to describe all marketing strategies for search. SEM entails both organic and…